ADVERTISING | Billboards

“Make it simple. Make it memorable. Make it inviting to look at.”

– Leo Burnett

Billboards are a BIG deal.

When you’re on the road driving down the highway, running errands through town, or maybe even looking out of your high-rise apartment window, billboard advertising is just about everywhere. It’s literally the biggest form of advertising in business, and it’s hard to miss.

That’s kind of the point.

Billboard advertising is a physical banner stretched across a board that usually measures about 14ft X 48ft, but there are several industry-standard sized used in different places. The picture featured here, “Don’t mess with the Internet.” is a 14’X48′ billboard ad, and are the most common on highways and in metropolitan cities.

Believe it or not, this is a real advertisement from Subway.

Get their attention…boldly.

The billboard from Subway featured here is an actual billboard in an undisclosed location that drew a lot of criticism years ago. There’s nothing inherently wrong with this approach (although that depends on who you ask) – the idea here is to use bold messaging to evoke an emotion from consumers and then immediately give them a call to action.

(Who was running their marketing department, anyway?)

We can design any billboard, in any size.

Contact us today to see how we can work together and design a billboard advertisement that grabs your customers’ attention. We’ll help you develop the right messaging, find the most strategic “where and when” to place your ad, and deliver your design to the best printing vendors available.

Oh, and don’t worry – we won’t put “SEX!!” on your billboard, either.

Cassus Media is a full-service marketing and media agency headquartered in Pittsburgh, PA. We have served business clients all over the world, and through our work we have been able to provide high-quality services to well-known brands.

Cassus Media LLC
201 Penn Center Blvd, Suite 400
Pittsburgh, PA 15235


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