ADVERTISING | Radio
“A good advertisement is one which sells the product without drawing attention to itself.”
– David Ogilvy
Radio ads are an ageless medium.
Audio is making a comeback in a big way – since the early 1900’s, radio advertising has been the staple of American marketing aside from visual advertising in print and television. Radio itself has a rich history, and continues to be one of the largest ad mediums of the 21st century.
In the modern digital age, however, radio has a new friend and so do you:
Devices like the Amazon Echo and Google Home have revolutionized how organizations can advertise to people as they used to decades ago – right in the comfort of their home, straight into their eardrums.
You can install applications into Amazon Alexa, for instance, that will stream your favorite radio station instead of pulling the radio waves from the air. You not only get a crisp, clean digital signal from the radio station itself but you can also advertise on other streaming services such as Spotify, Pandora, and more.
Where’s there’s a radio, there’s someone to advertise to.
Although it’s virtually impossible right now to track who is listening to your audio advertisements, you can be sure that whenever the radio is playing near a listener over the airwaves that there’s a consumer nearby.
We produce advertisements for radio, auto-play audio ads, and streaming ad clips for our clients across the U.S. You can be sure that whenever listeners don’t pay to get rid of ads on a streaming service, or turn on the radio in their car on their way to work, your advertisement will reach tens of thousands of ears.
Let’s have a conversation about your vision for your advertising and why radio ads are a great option for your business.
Cassus Media is a full-service marketing and media agency headquartered in Pittsburgh, PA. We have served business clients all over the world, and through our work we have been able to provide high-quality services to well-known brands.
Cassus Media LLC
201 Penn Center Blvd, Suite 400
Pittsburgh, PA 15235
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