Why You Should Never Quit Pursuing Entrepreneurship
Becoming an “entrepreneur” was a new concept to me, but it was always very exciting. The thought of being able to create my own career path and not having to answer to anyone above me was motivation enough to launch Cassus Media LLC in 2017.
However, little did I know that’s where some of life’s biggest lessons would begin to affect my life in good and bad ways, but always ended up teaching me something.
The truth is, after being an entrepreneur for a while, you get used to the lifestyle. It’s demanding, especially if you really want to make it work.
And soon, you realize it’s one of the best – and perhaps only – ways to escape poverty.
It’s A Small World, After All
When you become a business owner, you open a whole now potential for income opportunities. However, this only happens if you are able to effectively network and get the word out about what you’re offering for sale.
This means connecting with other small business owners and freelancers.
More specifically, you need to make sure that you make it a priority to network with those who have already had some level of success and can offer their wisdom and guidance. They’ve already made mistakes, and you can avoid making the same ones they did simply by asking.
You’ll find that the more and more you dive into the online world (and offline too) of entrepreneurship, you will see how close business owners become interconnected and get business:
The smaller your circle of trusted entrepreneurs, the more customers you will be able to attract. This is because each person knows at least a dozen others who each know a dozen other people, and so on.
It’s time to hustle
Earning a living as an entrepreneur isn’t easy at first – if it was, everyone would have their own business.
The truth is, you have to take on and adopt a “hustle” mindset. Simply put, this means that you’re going to lose sleep, work long hours – possible in addition to working a day job – and investing your own hard-earned money back into your business.
The key thing to remember here is this: Do not quit your job until you have at least six months’ income saved up. This is actually a conservative figure; many experts recommend at least one year. If you can’t make learn how to make a profit and actually earn it in one year – or something, at least – then maybe entrepreneurship isn’t for you.
Don’t be lazy. Work hard. Be strategic.
The Sky is the [Financial] Limit
While entrepreneurship isn’t easy, keep in mind during the tough times why you started in the first place.
For me, it was getting out of a mountain of debt (e.g., student loans, credit cards, etc.) so I didn’t have that hanging over my head anymore. I found an extremely useful talent that I was very good at – designing websites – and was able to build a full-time income from my efforts.
Since I started my business, I’ve continually run into different struggles, doubts, and battled with depression. I’ve lost sleep trying to balance everything, and I’ve made big mistakes.
But any time that I have these negative events in my life, I always keep in mind why I started Cassus Media in the first place:
To become financially free.
Paul Cassarly is a U.S. Marine Veteran, entrepreneur, and musician living in Altoona, PA. He is a graduate of the Berklee College of Music in Boston, MA and holds a Bachelors of Music Production.
Paul has assisted businesses with their marketing needs throughout the U.S. and Europe. He founded Cassus Media in 2017 to give himself a creative outlet and forge his own career path.
Currently, Paul is involved in several business ventures and leads a busy life. He always makes sure to make time for his family and their two cats, Boo & Adora.
About Cassus Media
Founded by Paul Cassarly in 2017, Cassus Media is a marketing agency that is involved in various business ventures and provides website, audio, and video production services to small businesses around the U.S. Learn more →
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