Be memorable with sonic branding.
McDonald’s. Farmer’s Insurance. Old Spice. These are all brands that you can probably whistle their “tunes”. There is a strong psychological reason to invest in your sonic brand, and that reason is memorability. Your customers should be able to remember your brand just as easily as they do the aforementioned brands.
We’ve helped produce podcasts that include guests from Microsoft, DuPont, and other big companies. You can view some of these episodes from our former client Veterans ASCEND.
Radio, television, and internet video ads have always had music in the background to set the mood. Here’s an example of one of our Cassus Media “Simple Is Better” video advertising campaigns:
When your logo appears in a video, just like the Xbox, Playstation, & Apple commercials, you too should have a “tag” that viewers will remember your brand logo by. Above is an example of what we can do for you.
Logo "Tag" Example
Siemens Video of Audio Branding
Many companies have embraced the reality that people want an experience. Music is the catalyst – or should we say, the cassus – to enhance any industry event or conference. Here is an internal video from Siemens (a leader in the audio world) explaining the importance of Audio Branding for your business.