Our Capabilities

Below is a comprehensive list of media & marketing-related services & products that Cassus Media is capable of providing to our clients.

Search Engine Optimization (SEO)Optimizing websites to improve organic search engine rankings and visibility.
Pay-Per-Click (PPC) AdvertisingCreating and managing paid online ad campaigns to drive targeted traffic to a website or landing page.
Social Media MarketingDeveloping and executing marketing strategies on social media platforms to engage and attract the target audience.
Content MarketingCreating valuable and relevant content to attract, inform, and retain customers, often through blog posts, articles, videos, and infographics.
Email MarketingRunning targeted email campaigns to nurture leads, promote products, and engage with customers.
Influencer MarketingCollaborating with influencers and key opinion leaders to promote products or services to their followers.
Video MarketingProducing and promoting video content to showcase products, educate customers, and increase brand awareness.
Affiliate MarketingPartnering with affiliates who promote products or services in exchange for a commission on sales or leads generated.
Conversion Rate Optimization (CRO)Analyzing and optimizing website elements to increase the percentage of visitors who take desired actions, such as making a purchase or filling a form.
Web Design and DevelopmentCreating user-friendly and visually appealing websites that align with the brand and cater to the target audience.
Social Media AdvertisingRunning paid ad campaigns on various social media platforms to reach a broader audience and drive conversions.
Online Reputation ManagementMonitoring and managing a company’s online reputation to maintain a positive brand image and handle negative feedback.
Mobile MarketingDesigning marketing campaigns specifically for mobile devices, such as mobile ads, in-app advertisements, and SMS marketing.
Google Analytics Setup and AnalysisImplementing and interpreting Google Analytics data to gain insights into website traffic, user behavior, and marketing performance.
Local SEOOptimizing online presence to improve visibility in local search results and attract customers in specific geographic areas.
Social Media Listening and MonitoringUsing tools to track mentions, comments, and conversations about a brand on social media to understand customer sentiment.
Lead GenerationDeveloping strategies and tactics to attract potential customers and capture their contact information for further marketing efforts.
Marketing AutomationUsing software and tools to automate repetitive marketing tasks, such as email campaigns, lead nurturing, and social media posting.
Google Ads ManagementCreating and managing Google Ads (formerly Google AdWords) campaigns to drive traffic and conversions through paid search.
A/B TestingConducting experiments with two or more variations of a marketing element to determine which performs better and drives higher conversions.
Landing Page OptimizationOptimizing landing pages to increase conversion rates, often by testing different elements and layouts.
Customer Relationship Management (CRM)Implementing and managing systems to track and nurture customer interactions, leads, and sales.
Chatbot IntegrationIntroducing chatbots on websites or social media to engage with customers, provide support, and answer frequently asked questions.
Webinar Hosting and PromotionOrganizing and promoting webinars to educate audiences, showcase products, and generate leads.
User Experience (UX) DesignFocusing on enhancing user satisfaction by improving the usability, accessibility, and overall interaction with digital products.
Retargeting/RemarketingDisplaying targeted ads to users who have previously visited a website or engaged with a brand but did not convert.
Podcast AdvertisingPromoting products or services through podcast sponsorships or advertisements.
SMS MarketingSending promotional messages and updates to customers via text messages.
Interactive ContentCreating engaging and interactive content, such as quizzes, polls, and interactive infographics, to increase user participation.
Customer Loyalty ProgramsImplementing programs to reward and retain loyal customers, often through points, discounts, or exclusive offers.
Web Push NotificationsSending real-time notifications to website visitors through web browsers to re-engage and drive conversions.
Competitor AnalysisConducting research on competitors’ strategies, strengths, and weaknesses to identify opportunities for improvement.
Augmented Reality (AR) MarketingUtilizing AR technology to enhance marketing campaigns and offer interactive experiences to customers.
Voice Search OptimizationOptimizing content and website structure to improve visibility in voice search results, given the rise of voice-activated devices.
User-generated Content (UGC) CampaignsEncouraging users to create and share content related to a brand or product, leveraging the power of authentic recommendations.
InfographicsCreating visually appealing graphics that present complex information in an easy-to-understand format.
Social Media ContestsOrganizing contests on social media platforms to increase engagement and attract new followers.
Customer SurveysConducting surveys to gather feedback from customers, which can help improve products, services, and overall customer satisfaction.
Geo-targetingDelivering location-based ads and content to reach audiences in specific geographic regions.
QR Code MarketingIntegrating QR codes into marketing materials to provide quick access to information or promotions.
Data Analytics and ReportingAnalyzing marketing data to generate insights and create comprehensive reports on campaign performance and ROI.
Virtual Reality (VR) MarketingUsing VR technology to create immersive marketing experiences and showcase products or services in unique ways.
White Paper CreationDeveloping authoritative and informative white papers to establish thought leadership and attract leads in B2B industries.
Social Proof IntegrationDisplaying customer reviews, testimonials, and endorsements to build trust and credibility with potential customers.
Pinterest MarketingLeveraging Pinterest to reach target audiences, promote products, and drive website traffic.
Custom Illustrations and GraphicsCreating unique and branded illustrations and graphics for marketing materials and campaigns.
Display AdvertisingRunning graphical and banner ads on websites, apps, and social media platforms to increase brand visibility.
Customer SegmentationDividing the customer base into distinct groups based on shared characteristics, allowing for targeted marketing efforts.
Inbound Marketing StrategyImplementing a holistic marketing approach that focuses on attracting and engaging customers through valuable content and experiences.
Chat SupportOffering live chat support on websites to assist customers and address their inquiries in real-time.
Customer Journey MappingUnderstanding and visualizing the customer journey to identify pain points and opportunities for engagement and improvement.
Interactive QuizzesCreating interactive quizzes that entertain users while gathering data and insights for personalized marketing efforts.
Twitter MarketingLeveraging Twitter to share updates, engage with followers, and participate in conversations relevant to the brand.
Podcast ProductionProducing high-quality podcasts to deliver valuable content, host discussions, and promote brand awareness.
YouTube Channel ManagementCreating and managing a YouTube channel, optimizing videos, and engaging with subscribers to build a loyal audience.
Social Media Influencer IdentificationIdentifying relevant influencers who align with the brand and can help amplify marketing efforts.
Web Analytics TrainingProviding training sessions on understanding and utilizing web analytics tools for data-driven decision-making.
Customer Retention StrategiesDeveloping tactics and initiatives to retain existing customers and encourage repeat business.
Virtual EventsOrganizing and hosting virtual events, such as webinars, conferences, or product launches, to engage with a wider audience.
Snapchat MarketingCreating Snapchat marketing campaigns to reach younger demographics and showcase products in a creative way.
Chat MarketingUtilizing messaging apps and chatbots to communicate with customers, offer support, and send personalized promotions.
Thought Leadership ContentCreating content that positions company leaders as industry experts, fostering trust and authority in the market.
E-commerce OptimizationImproving the user experience and conversion rate of e-commerce websites to drive sales and revenue.
Community BuildingCultivating and engaging an online community around the brand to foster loyalty, advocacy, and customer interaction.
Social Media AnalyticsMonitoring and analyzing social media performance metrics to measure the effectiveness of marketing efforts.
Custom WebinarsDesigning and hosting tailor-made webinars for specific target audiences, addressing their unique interests and needs.
Customer TestimonialsCollecting and showcasing positive feedback and testimonials from satisfied customers to boost credibility and trust.
Reddit MarketingLeveraging Reddit to engage with niche communities and share valuable content without being overly promotional.
Guerilla MarketingImplementing unconventional and attention-grabbing marketing campaigns in unexpected places to generate buzz and awareness.
In-app AdvertisingPlacing advertisements within mobile apps to target users based on their interests and behavior.
Incentive-based Referral ProgramsEncouraging customers to refer new customers through incentives or rewards, such as discounts or exclusive access.
Interactive Product DemosCreating interactive experiences to showcase products and their features, providing customers with hands-on insights.
Personalization StrategiesImplementing personalized marketing tactics based on customer data to deliver tailored content and offers.
Crisis ManagementDeveloping strategies to handle PR crises and negative publicity to protect the brand’s reputation.
Display RemarketingRetargeting users with display ads after they leave a website, aiming to bring them back and complete desired actions.
LinkedIn MarketingUtilizing LinkedIn to network, build professional relationships, and generate leads in B2B markets.
GamificationIntroducing game elements and mechanics into marketing strategies to increase engagement and interaction with customers.
SMS SurveysGathering feedback and insights through SMS-based surveys, making it convenient for customers to respond.
Personal BrandingHelping individuals build and promote their personal brand online to establish authority and attract opportunities.
Virtual Assistant ServicesOffering virtual assistant support for various marketing tasks, such as scheduling, data entry, and research.
E-book Creation and PromotionProducing informative e-books and promoting them to generate leads and position the brand as a valuable resource.
Customer Churn AnalysisAnalyzing customer churn rates and reasons for attrition to develop retention strategies and improve customer satisfaction.
QR Code Campaign AnalyticsMonitoring and analyzing the performance of QR code campaigns to assess their effectiveness and adjust strategies.
Dynamic ContentDelivering personalized and dynamically changing content based on user behavior, preferences, or demographics.
Social Media Listening for CompetitorsTracking and analyzing competitors’ social media activities to uncover insights and identify potential advantages.
SMS-based Loyalty ProgramsImplementing loyalty programs that use SMS to deliver rewards, updates, and exclusive offers to participants.
Personalized Email CampaignsSending targeted and personalized emails to segmented customer groups, maximizing relevance and engagement.
Virtual Trade ShowsOrganizing and participating in virtual trade shows to showcase products, network with attendees, and generate leads.
Podcast SponsorshipsSponsoring or advertising on popular podcasts to reach a specific audience and align with relevant topics.
Content LocalizationAdapting and translating content to resonate with specific regional or international audiences.
Chatbot Personality DevelopmentCreating a distinct personality for chatbots to enhance user engagement and build a stronger brand connection.
Press Release DistributionWriting and distributing press releases to gain media coverage, increase brand visibility, and share important announcements.
Native AdvertisingBlending advertisements seamlessly into the user experience, matching the form and function of the platform they appear on.
Customer Advocacy ProgramsBuilding programs that encourage satisfied customers to become advocates, sharing positive experiences and referrals.
Social Media Engagement AnalysisAnalyzing social media engagement metrics to understand what content resonates most with the target audience.
Gamified ContestsCreating contests and promotions with gamified elements to increase participation and foster excitement among participants.
Skip to content